When we met with Eric Shin, the owner of Seoul Spice, he explained that his food concept was taking the traditional Korean food and adding a new modern urban twist to
it. We used his concept as inspiration for the design of the space. We tried to incorporate the traditional Korean aesthetic in the space and demonstrated an insertion of the modern urban twist. We used the box for the restrooms and storage to provide a literal insertion, as it protrudes through the old barn wood and is covered in graffiti. Small
details were added to the space to reinforce the brand, such as adding red grout to the white subway tiles at the ordering line. The layout of the space was created to allow for patrons to easily take their food “To Go” or find a dining location without meandering or running into other patrons. This is a true collaborative project, as many groups
were part of the team to help make this a successful project.
Photography by Scott Suchman.